A destination for inspiration.

A Modern Laundromat

One of the quirks of New York City living is that many apartments don’t have washers and dryers installed in the unit, making laundromats the primary option for garment care. Laundry day becomes a dreaded experience thanks to the usually dark, dingy, and entirely unappealing options in most neighborhoods. With their Williamsburg, Brooklyn outpost Celsious, sisters Corinna and Theresa Williams are changing that.

“After a few unfortunate experiences where my outfits were ruined, I decided that New Yorkers deserved better.”

“After a few unfortunate experiences where my outfits were ruined, I decided that New Yorkers deserved better,” Corinna says. “I convinced my sister to move from London to help bring my vision of the ideal laundromat to life.” With Corinna’s background in fashion journalism and Theresa’s in product design, the duo have arguably created the Big Apple’s chicest laundromat. Launched in 2017, the beautiful, energy efficient oasis is decked out with a café and high-speed WiFi. The brand also sells its own private label laundry essentials to offer the Celsious experience at home.